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As an institution for direct sales and direct marketing, KfDs mission is to promote a non-dogmatic learning environment that brings together direct sales people, cultures and ideas, changing the business, and helping transform participants through direct sales management education.
Through teaching, KfD develops responsible, thoughtful leaders and entrepreneurs who create value for their own benefit and for the benefit of their direct sales organisations.
Through research, we expand the frontiers of academic thought and influence direct sales and direct marketing practice.
KfD is free from any dominant direct selling and direct marketing culture
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